Brantley Kendall 30 Jan 2023 2 years ago Generating new car sales leads is essential for the success of any automotive dealership. In a competitive marketplace, having a reliable way to attract potential customers is key. If you’re struggling with your lead generation efforts and need some tips to get started, then look no further! Below we have provided five smart strategies ton how to generate auto sales leads to fill up your sales pipeline in no time. Read on and learn how you can start driving more car sales today! Table of Contents 1. Set Up a Blog and Regularly Share Car Buying Tips2. Develop a social media strategy3. Place targeted ads on relevant websites4. Attend local car shows and distribute flyers5. Offer referral programsThe Bottom Line 1. Set Up a Blog and Regularly Share Car Buying Tips Creating a blog and publishing car buying tips on a daily or weekly basis can prove massively helpful in terms of automotive lead generation. It all mostly comes down to providing readers and would-be clients with selfless and valuable information. These tips should focus on topics such as financing, leasing, insurance, vehicle selection, and maintenance.Over time, by adopting this strategy, your dealership stands to reap numerous benefits: Building Trust: The more insightful wisdom you share, the more inclined readers will become to trust you. It paints the picture of an automotive dealership that isn’t solely gunning for its customer’s pockets. Establishing Renown: Expanding on the previous point, a quality blog can help set yourself apart from your competitors. Word-of-Mouth Marketing: Lastly, a happy customer who respects your business and brand is more likely to recommend you to their network. Hypothetically, this could lead to an exponential increase in your auto sales lead generation efforts. 2. Develop a social media strategy Another car sales lead generation strategy involves establishing a robust social media presence. Similarly to the previous tip, by posting helpful, engaging content, automotive dealerships can draw in potential leads. Focus on content that highlights your dealership’s inventory of new and pre-owned vehicles. Advertise their features, benefits, and customer reviews, and definitely make sure clients are aware of any new and exciting arrivals. Additionally, providing helpful advice on topics like auto care and maintenance, financing, trade-ins, and industry trends can be highly effective for driving engagement. A comprehensive strategy like this can be a real boon for automotive lead generation. 3. Place targeted ads on relevant websites However, lead generation for car dealers cannot begin and end only within the boundaries of their own platforms and channels. Ultimately, you need to be present in the same online spaces frequented by potential customers. As such, employ targeted ads on websites that are popular with people in the market for a new car. Extending your outreach to capture traffic from this part of the sales funnel can greatly boost your auto sales lead generation and thus, your profits. Some popular websites to look at include: Autotrader Cars.com Edmunds Kelley Blue Book Craigslist eBay Motors By placing ads on websites that function as the best places to sell a car and feature car reviews, comparison tools, or specific model pages, you can make the most of your advertising budget, generating more leads and increasing sales potential. Plus, targeted ads allow you to track your performance and adjust campaigns as needed. 4. Attend local car shows and distribute flyers Local car shows are an excellent way to enhance car sales lead generation by connecting with individuals already interested in vehicles. These events attract enthusiasts and potential buyers, marking a prime opportunity for dealerships to swoop in and engage with their target audience directly. However, don’t just show up, a stack of flyers in hand, and expect to sweep everyone off their feet. Take some time and plan ahead: Think about your booth design. Create informative brochures showcasing the vehicles you have on sale. Have promotional materials like flyers and business cards at the ready to distribute to visitors. Train your staff—the more knowledgeable, approachable, and friendly, the better. Regular participation in car shows helps establish dealerships as trusted experts in the automotive industry, boosting automotive lead generation over time. 5. Offer referral programs Referral programs are an effective and cost-efficient way for automotive dealerships to generate leads. By offering incentives like discounts or free gifts, these programs encourage existing customers to refer friends and family, generating new auto sales leads. The key to a successful referral program is offering attractive incentives that appeal to current customers. Many dealerships offer discounts on future purchases or free gifts for referrals. Such tangible incentives motivate customers to refer others, boosting car sales lead generation and fostering loyalty. The Bottom Line How to generate car sales leads? Implement just a few (or all!) of these ideas, and you should see a hefty number of quality sales leads coming your way. Once you start seeing your car sales numbers go up, remember to turn to Sakaem Logistics for all your shipping needs. Contact us whenever you’re ready, and let our team of professionals devise a comprehensive multi-vehicle shipping strategy for you! You may also read: 9 Ways Car Buying Trends Have Changed Since Covid Brantley Kendall Share this: